Bluebell Group announces opening of Cambodia operations


By Malen

Phnom Penh August 16, 2021 – Bluebell Group, Asia’s leading omnichannel brand distributor and operator, announces the launch of its Cambodia operations today, adding one more Asian hub to its existing network of ten markets.

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In Cambodia, Bluebell Group will work with existing and new global brand partners to operate their local presence and development. Furthermore, the Group has been appointed as the manager of the retail mall of the landmark development, the Peak, in the heart of Phnom Penh. Bluebell Group’s experience in brand management, will provide the expertise required to conceive a mall that will appeal to today’s consumer. Its vision for the project is around ‘harmonized retail’, seamlessly integrating the consumer journey physically, digitally, through nomadic concepts and a fully dedicated customer service to engage at a high level of retail excellence; together with the curation of brands necessary to attract both the domestic and the duty-free shoppers – with a mix of luxury, lifestyle, fast fashion, F&B brands and experiential concepts.

Bluebell Cambodia’s Managing Director Pierre Balsan, expressed his delight in opening the Cambodian market: “Cambodia is the new retail frontier and Bluebell Cambodia is bringing the largest international retail concept to this exciting market.”

A leader in luxury and lifestyle retail for over 60 years, today the Group operates 150 brands across Asia in both the domestic and travel retail sectors. Possessing a strong local expertise for brands looking to enter or expand their presence in every major Asian market, Bluebell Group covers a multitude of product categories including accessories, footwear, apparel, fragrance, beauty, gourmet, jewellery, watches, eyewear and tobacco.

About Bluebell Group

Bluebell Group has pioneered building successful brands in Asia since 1954. As Asia’s partner of choice, Bluebell Group is present in Japan, South Korea, Mainland China, Hong Kong SAR, Taiwan, Macau SAR, Singapore, Malaysia, Cambodia, and Australia.

The Group’s distribution network includes flagship stores, shop-in-shops, counters, its own multi-brand concepts, as well as a highly selective wholesale network, together with both direct e-commerce and marketplaces, covering both domestic and Travel Retail.

The Group operates across multiple product categories: Accessories, Footwear, Apparel, Fragrance, Beauty, Gourmet, Jewellery, Watches, Eyewear and Tobacco.

A family-owned group, Bluebell Group today has over 3,800 employees, 650 points-of-sale, US$2b in turnover.


Bluebell Group Bluebell Cambodia

Anne Geronimi Malen Chea

+855 12 718 740

[email protected] [email protected]


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